COFFEE - COMBINATION IN COMMUNICATION

COFFEE – COMBINATION IN COMMUNICATION

In any society, whether ancient or modern, direct interaction between people and people is also an urgent need.

With the advantage satisfying of refreshments, also create excitement for the human nervous system. Café is charming, attracting strange in every society, whether in any position or religion.

The attractiveness of coffee has made it a useful means of communication for modern society.

Perhaps less of a drink is widely available and global like coffee.

Although according to legend, coffee comes into people’s lives by chance, but it is due to the effect of neurotic excitement, improving people’s ability to react and judge, but right from the sessions head after detection.

Coffee has been widely used by people and quickly became an indispensable drink in our creative life.

The pervasiveness of the drink has been called “Drink of the Devil” by the monks in Rome and the strong development of the coffee industry.

The important role of coffee in human life as well as the development of each society.

If historically, coffee was once considered a catalyst to create most inventions, the invention is a catalyst that drives the process of turning people from a smart animal into a civilized person, nowaday, in contemporary contemporary societies, when intellectual labor has gradually replaced muscle labor, coffee plays a more important role.

Coffee is actually considered as the brain’s energy source, the blood of the intellectual, creative economic economy of modern industrial societies. In the world today there are billions of people drinking coffee every day. Coffee is used everywhere from home to work, public places; with enough components, social classes: from heads of state, leaders, scientists to artists, doctors, merchants … and even the most ordinary people. The habit of drinking coffee has become the culture of every individual, every society and every nation. The meaning of coffee for human life, therefore, is not merely biological

like regular drinks, and not merely a human nervous system stimulant as it is. Coffee also contains in it both the social meaning, because it denotes the level, the style of the individual, denoting the individual culture of each region, region, each ethnic group.

Specially, coffee is also a guide to creating communication spaces for people to satisfy their social needs.

In fact, coffee is beyond the limits of a soft drink, since it was popularized in human life. With its effect on the nervous system, coffee was originally considered to be a drink reserved for the intellectuals. It is no coincidence that the cafes in England are appearing next to universities. Neither

It was a coincidence that those coffee shops were called “One cent University” (Penies universities). The reason for the name sounds funny is simple. Just spend a penny to buy a cup of coffee, the student can be attended, heard and exchanged, discussed with other students or with professors, about one or more issues in the chapter. The course is comfortable and equal. The knowledge that students gain from coffee drinking can be equal, sometimes more than their knowledge.

THEIR KNOWLEDGE FROM A LECTURE CLASS OR A LIBRARY SEARCH. IN OUR COUNTRY, WHEN THE FRENCH COFFEE IS INTRODUCED INTO THE LIFE OF VIETNAMESE PEOPLE (IN URBAN AREAS), IT HAS BEEN SEEN AS A LUXURY DRINK EXCLUSIVELY FOR THE VIETNAMESE BELONGING TO THE UPPER CLASSES. HAVE A CLOSE RELATIONSHIP WITH THE FRENCH. UNTIL THE FRENCH TOOK THE URBANIZATION IN OUR COUNTRY, COFFEE REALLY STARTED TO GET POPULAR. HOWEVER, IN THE EARLY DAYS OF COFFEE, IT WAS ONLY USED IN A RELATIVELY NARROW RANGE, AS VIETNAMESE CIVIL SERVANTS WORKED IN THE OFFICES MANAGED BY THE FRENCH, AND THE NEW INTELLECTUALS IN THE CITY, INCLUDING: STUDENTS AND STUDENTS STUDYING IN “WESTERN” SCHOOLS (IE SCHOOLS THAT FOLLOW THE FRENCH EDUCATION PROGRAM); ALUMNI WHO HAVE STUDIED ABROAD IN FRANCE AND THOSE WHO ARE INFLUENCED BY THE TREND OF NEW IDEAS, INNOVATIVE IDEAS.

Same as the “coffee believers” in Europe, these Vietnamese people drink coffee not only to enjoy the charming taste of “evil drinks” newly introduced into Vietnam, but they drink to express their affluent, to prove that you have new ideas, progressive thoughts. And the more important thing is that they drink coffee to capture information and news; to exchange your own ideas, to receive the world’s ideological trends. For journalists working in newspaper offices, writers, poets, artists, painters … the café is a forum for them to express their ideas for creation and exchange of knowledge. essays and practices about artistic movements; At the same time, they are inspired by their compositions and works. It can be seen that, wherever it is, coffee is used by two purposes: to satisfy the physical needs of a soft drink, to stimulate the nervous system, and to create a communication space for People can fulfill their social needs. Due to the ability to create spaces for people to make direct exchanges, coffee has been considered as a means of social interaction (not really a means of communication). .

Unlike the basic means of communication used in all societies as language and behaviors, gestures (non-verbal), coffee is not a factor for people to express their attitudes and feelings. cold, psychological state with another person. However, thanks to the coffee that people, especially the people living in modern societies, have been able to have time to talk and talk together. The relationship between people and people has since been strengthened or established. By the cups of coffee, many people, even though they had never known each other before, became friendly, engaged and able to cooperate with each other. There have been many successful transactions, negotiations, and negotiations, thanks to the sympathy obtained from a thick, warm coffee cup.

There are also many valuable economic contracts signed in the aromatic atmosphere of coffee. Coffee does not directly relieve people’s stresses and fatigue, but its charming flavor blends in a very special space that it indirectly creates, which can make people feel calm, letters relax, temporarily escape the noisy, hustle and bustle of daily life, step into a different space, floating with dreams and intentions. Coffee itself, obviously not a media, but coffee space gives people interesting information, countless useful knowledge. In particular, with the richness and variety of coffee ingredients, along with a combination of all styles, art of mixing, coffee not only meet all diverse tastes for the enjoyment they are also a driving force to help people create different types of coffee spaces, satisfying the communication needs for many different social groups. It is no coincidence that today, cafes have become a meeting point for couples who want to learn each other, meeting points of successful entrepreneurs; meeting place of office workers; the gathering place for students; meeting of people who love Trinh music, like classical music, or some kind of music … It is not suddenly, coffee book shops, coffee shops, coffee gardens, coffee shops … are growing, more and more.

In fact, every coffee shop line is always aimed at a certain type of audience, but the art of brewing and the corresponding coffee space is the “message”, for people with the same mood, same interests, social status … come together, gather together in common interest, or sympathize with common interests. Thus, although not a tool for people to express their attitudes, feelings, and psychology with the object of communication; nor is it a means to satisfy all human social needs (directly), but coffee is an idea, a means of forming communication spaces – creating conditions for people to come together, express their relationship with each other, and at the same time satisfy social needs. In other words, coffee is the means to form social media, which is coffee space.

For this reason, coffee has been regarded as the medium of social communication. As a means of social interaction, as well as all non-verbal communication means, coffee space is greatly influenced by cultural factors, as well as characteristics of customs and practices. social bar. And so, coffee can also be considered as an intermediary medium of cultural exchanges (in fact the coffee space is created by the whole of such factors as: art of preparation, landscape and decoration , tables, chairs, cups, color decoration, service style … in which, art or “coffee” is often the decisive factor to the entire architecture of coffee space). It should be added that, in any society, whether ancient or modern, communicating directly between people is always very important for survival and development. of each society. On the other hand, as a social creature, people always need to cooperate with others, and people also have a tendency to cooperate with others. Sociological researchers show that, in modern societies, when people increasingly affirm their “I” and personality, the more they feel lonely, and the more they need to communicate, Communicating directly with other people, the greater the need to find compensation in the community. In this context, coffee is the lifeline for them to come to the community, interact directly with people. Today, the strong development of science and technology, and the advent of many inventions, inventions, as well as all kinds of modern means, are capable of helping people satisfy all information needs, entertainment and even emotional need. But, no matter how modern these systems and facilities are, they cannot be replaced, nor can it eliminate the direct system of human interaction with people by direct communication between People are always an urgent need for every human being in every society and every age.

With the pround of a drink that promotes creativity and at the same time a medium of communication between people and people, in the future, the position of coffee for human development will increasingly affirmed by the modern society because modern society is not a disorganized society, personal dissolution, nor is society escaping from the control of the basic groups, so it is necessary for networks direct communication grid, which coffee is the driving force set.

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Email: duongtamthanh@gmail.com – info@duongcafe.com

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